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What is a Design Concept, and Why You Need One for Your Home?

A design concept is a collection of the elements of design, furnishings, lighting, wall treatments, accessories, etc., that contribute to an alluring, stylish home design. Your home design should have one singular voice, one cohesive direction as to the colors, styles, shapes of furniture pieces, tones of the accessories, and materials and finishes selections; in which, individually and collectively, these elements will evolve into a harmonious, cozy and inviting space. This helps us develop the unique identity of your home interior.

A design concept is the preliminary design direction that is established for character, style, and three-dimensional design of your home. Inspirational images from magazines, social media, and our previous design projects, are used as the catalysts to the direction the design solution must unfold. In this way, it is like a road map that helps the design stay on course. The design concept will frequently be referred back to during the development phase, furniture selections, and finally to full, finished installation.

Design concept for e-design client incorporating blues, tans, and grays. Also, showing circular shapes,  vintage architecture and brass fixtures.
Design Concept for E-Design Client's Living Room Project

A concept can be simple or complex. One example can be “I want my home to be artsy and feel Zen, at the same time.” Another example of a concept is a “pop of orange I every room and every level of the home.” One last concept example is, “the concept for this design is to embody the values of the client’s intelligence and vigorous personality; that of someone that places faith in rational thought.”

So, how does one develop a good design concept that leads to a beautiful, balanced, and peaceful home design? In this blog, we have identified 3 key ingredients to a successful design concept development.


1. Brainstorming

In brainstorming, you want to freely generate many ideas without stopping to judge the quality. The ideas can be verbal, sketched or written. The important part of brainstorming is the flow of thoughts, as one thought often leads into another and the two may suggest a third or a combination of previous thoughts. It is always helpful to have words, phrases, quotations, music, scents, colors, etc. to help frame your concept. From there, the best thoughts and ideas are committed to a defined theme to form the foundation for the design concept.

Mind mapping exercise for Keesha Allen, Founder and Principal Interior Designer, of K Lilia Interior Design, home design concept.
Mind Mapping Exercise for Keesha Allen's Own Home

Brain dump exercise for client's living room design
Brain Dump Exercise for Client's Living Room Design

2. Ideation Sketches and Images

Simultaneously, as you are freely generating thoughts, begin collecting images that expresses what you are writing. Your thoughts can take the form of quick drawings or internet searches for any images that support your ideas. As part of your concept, you need to take into account the location of your home, your lifestyle, the dynamics of your family interactions, your personal style, the size of the home, any differentiation qualities of your home, the architectural traits of both the exterior and interior of your home, and your life story. The ideation sketches and images can be modified as the concept development process continues until the parts begin to form the whole. This process continues until the pile of visuals explodes your head or until time runs out. The ideation phase of design concept development can go on indefinitely since there are a multitude of design solutions available that are limited only by your imagination.

Ideation Sketches for Hotel Lobby Reception Area of  Wall Treatment and Console Desk
Ideation Sketches for Hotel Lobby Reception Area of Wall Treatment and Console Desk

3D Sketch of Hotel Reception Desk Design with Marble Countertop and Brass Trim by K Lilia Interior Design
3D Sketch of Hotel Reception Desk Design with Marble Countertop and Brass Trim

3. Conceptual Selection of Desired Materials, Finishes and Furnishings

Materials for a home are defined of floor coverings, wall treatments, custom window treatments, textile for upholstery, and any components for architectural trim and custom cabinets. Finishes consists of paints and stains for your walls, trims, cabinets, and floors. Lastly, furnishings are furniture and accessories such as rugs and lamps. Fixtures used for lighting, plumbing, cabinets hardware, and electrical switch plates could also be considered furnishings. The representations for the materials, finishes and fixtures can be found in design magazines, product catalogs, and Internet sites. Well-selected materials, finishes and furnishings reinforce the design concept. Furthermore, as a result of the individuality and design harmony, makes your home design project all that more exciting.

Crown Jewel Themed Design Concept Board for Client's Home Furnishing Project by K Lilia Interior Design
Crown Jewel Themed Design Concept Board for Client's Home Furnishing Project

Once again, it is vital to be clear on your design concept. The elements that contribute to a triumphant home design are a clear consistency in look, feel, materials, finishes and style. Together, with brainstorming notes, ideation sketches and images, visuals of materials and finishes, all help you understand what and how the completed design will emerge in your home.

When the best ideas are brought to a degree of completion, your design concept is cultivated when the concept is finalized, then the design work of space planning and layouts plus selections are established for furniture, furnishings and equipment, may proceed. To achieve a harmonious vibe to your home design, you have to be vigilant in making sure that every item you choose works with your “design concept.” It is not enough that you “like it,” you have to ask yourself, “how does this or that goes with my concept?” One important thing to learn is that you should not begin purchasing any furnishing or making any finishes decision for your home without first developing a design concept. Without a concept, the décor of your home can look like a furniture warehouse or a misfit use of furnishing items.

Design Concept Presentation for Bachelor Client's Home Renovation & Furnishing Project by K Lilia Interior Design
Design Concept Presentation for Bachelor Client's Home Renovation & Furnishing Project

Coming up with a design concept for your home can be effortless and straightforward to develop, but you do not have do it alone. We, at K Lilia Interior Design, are ready to help you with your home design project. Book a free discovery consultation with us.

Thank you so much for reading and commenting below! Share your thoughts, we read each one.

Empowering You To Smash Your Design & Conquer Goals,



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